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Email: Number 1 marketing channel »
A recent study from Lyris has shown that email marketing is the most frequently used channel by marketers. The study, which surveyed over 800 online marketers and marketing agencies, showed that the majority of marketers ranked email as their most used tool in online marketing, with the breakdown as follows; Email marketing (97%), company websites (96%), social [...]
Word of the day: Consistency »
Since starting working with Yoomailit I’ve been on a quest to discover ways to improve email campaigns so I can share them with you on our blog. As I work with email marketing every day, I’m aware of a few tips and tricks already but I often find it’s easy to ignore the basics. In [...]
Improve Your Email Campaigns in 2011 »
As another year draws to a close and we look ahead to 2011, we thought it would be a good time to assess some email marketing tactics in order to improve your campaigns results in 2011. Take a moment to read the email marketing tips below, suggested by Mike Hotz, ClikcZ, and keep these in [...]
Always include links in your email newsletters »
It is important to include links in your newsletters to encourage recipients to click through for more information. When they do this, Yoomailit tracks which recipients clicked on the links and how many times they clicked. Yoomailit reports will then quickly identify the links that are the most popular and show your hot prospects.
Get personal »
You don’t want your newsletter to feel as if it was generated by a machine. So always address your subscribers by name. Have the return email address go to a person not an information email address e.g. information@ XYZ.com. Sign the email from a person. You can mail merge a person’s name or any other [...]
Create sticky emails »
Within 3 seconds of opening your email, the reader will decide whether to delete or read on! Making your email sticky means giving them reasons to stay subscribed. Put your most compelling content in the top third of the email. Make sure your headlines are punchy and relevant to the customer’s interests. Try to include [...]
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FEATURED TESTIMONIALS
Yoomailit makes life easier for Zabou bar
The ease of use and the “no fuss” set up make Yoomailit an email-marketing dream tool. The straight forward interface and well defined...
Ocean Blue email newsletter campaigns
Ocean Blue has been enjoying the success of YOOMAILIT campaigns for almost 2 years now. A recent email newsletter enjoyed an open rate of over 32%....
