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Author Archives: Anthony

Email: Number 1 marketing channel »

Email: Number 1 marketing channel

A recent study from Lyris has shown that email marketing is the most frequently used channel by marketers. The study, which surveyed over 800 online marketers and marketing agencies, showed that the majority of marketers ranked email as their most used tool in online marketing, with the breakdown as follows; Email marketing (97%), company websites (96%), social [...]

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By Anthony | Published December 10, 2010 | Posted in SlideShow, Top Tip | Tagged , , , | View Comments

Printer-friendly email campaigns »

Printer-friendly email campaigns

We all hate wasting paper, right? And we all have our own reason why we don’t want to waste paper… some people love trees, others hate printers and of course no one likes to spend a fortune on toners and paper. Not printing would be a great solution. Unfortunately sometimes we just need to print out [...]

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By Anthony | Published September 17, 2010 | Posted in SlideShow, Top Tip | Tagged , , , | View Comments

Ocean Blue email newsletter campaigns »

Ocean Blue email newsletter campaigns

Ocean Blue has been enjoying the success of YOOMAILIT campaigns for almost 2 years now. A recent email newsletter enjoyed an open rate of over 32%. Over 21% of these recipients clicked on links within the newsletter. The 5 most popular links in the newsletter were clicked on between 40 and 50 times enabling Ocean [...]

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By Anthony | Published July 13, 2010 | Posted in Testimonials | Tagged , , | View Comments

Email Frequency »

Email Frequency

Also been wondering how frequently you should send your email campaigns? How much contact will your email recipients tolerate before hitting that spam button or ignoring you? Should you send your email campaigns once a week or twice?  But what if once a week is too little?
The frequency of emailing contacts is a question that [...]

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By Anthony | Published July 12, 2010 | Posted in Top Tip | Tagged , , | View Comments