Create sticky emails

Within 3 seconds of opening your email, the reader will decide whether to delete or read on! Making your email sticky means giving them reasons to stay subscribed. Put your most compelling content in the top third of the email. Make sure your headlines are punchy and relevant to the customer’s interests. Try to include exclusive offers only available to email subscribers. A monthly prize draw, VIP members sales previews etc all help make people stick with receiving your emails.