You don’t want your newsletter to feel as if it was generated by a machine. So always address your subscribers by name. Have the return email address go to a person not an information email address e.g.  information@ XYZ.com. Sign the email from a person. You can mail merge a person’s name or any other [...]

Within 3 seconds of opening your email, the reader will decide whether to delete or read on! Making your email sticky means giving them reasons to stay subscribed. Put your most compelling content in the top third of the email. Make sure your headlines are punchy and relevant to the customer’s interests. Try to include [...]